Rockne

The Rockne was an American automobile brand produced by the Studebaker Corporation of South Bend, Indiana from 1932-1933. The brand was named for University of Notre Dame football coach Knute Rockne.
Discussions between Studebaker and Knute Rockne began in 1928. Rockne was offered a high-visibility job by Studebaker president Albert Erskine. Studebaker planned for a durable, inexpensive car. The Rockne would replace the slow-selling, unduly expensive Erskine car.