Conversano is an ancient town and comune in the southern Italian province of Bari, Apulia. It is 30 kilometres (19 mi) southeast of Bari and 7 kilometres (4 mi) from the Adriatic coast, at 219 metres (719 ft) above sea level.

The counts of Conversano owned a stud that they used to breed black Neapolitan stallions with Barb and Andalusian genetic backgrounds: these horses had strong ram-like heads, short backs, and broad hocks. One horse born in 1767, Conversano, became one of the principal stallions for establishing the Lipizzan horses (Lipizzaner).