As a kind of design of promotion flackery, the design of real estate description focused on the apparent functions but ignored the study of systematic theories which even was blank in the past. 楼书设计作为促销宣传品设计的一支，以往只重视其表面化的功能而对其本身缺乏理论系统的研究，甚至是一个空白。楼书设计进入我国的时间比较晚，但是发展迅猛。