共生市场理论是在企业与企业、企业与消费者、国与国、社会与自然之间共同生存的大前提下，相对于利益，把信赖放在首位，基于自由市场经济的市场营销。不仅是持这种理念的企业之间，企业同消费者之间通过网络社交渠道相互影响地同时，实施商品、成本、沟通以及流通渠道的战略。特别是最注重消费者信赖的业界，诸如食品业界等，已经开始关心，并且也正在研究这种理念在企业中运用的可能性。企业曾经解决了环境污染，子女与老人的看护，地球的环境问题，作为企业也同样应该把它们看成经营中社会成本的一部分。

Co-marketing (Collaborate marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Also Commensal (symbiotic) marketing is a marketing on which both corporation and a corporation, a corporation and a consumer, country and a country, human and nature can live. The ７Cs Compass Model is a framework of Co-marketing (Commensal marketing or Symbiotic marketing). Also the Co-creative marketing of a company and consumers are contained in the co-marketing.