It was a media group that had little media plan.

它是一个没有任何媒体计划的媒体组织。

The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions.

广告公司会创作出广告并提出一个媒体方案，详细说明会使用什么媒体，还有会按照什么比例。

Media planners take many factors into account as they prepare a media plan.

媒体规划者在准备媒体计划时会考虑很多因素。

To formulate a media plan, the planner selects the media for a campaign and draws up a time schedule for each medium.

为了制定一个媒体计划，规划者选择一个活动的媒体，并为每个媒体制定一个时间表。

A media plan sets forth the exact media to be used, specific magazines, television stations, newspapers, and so forth, and the dates and times that the advertisements will appear.

一份媒体计划规定了要使用的确切媒体、具体的杂志、电视台、报纸等，以及广告出现的日期和时间。

Media planners take many factors into account as they prepare a media plan. They analyze the location and demographic characteristics of people in the advertising target, since the various media appeal to particular groups of people in particular locations.

媒体策划者在制定媒体计划时会考虑许多因素。他们分析广告目标中人们的位置和人口特征，因为各种媒体对特定地点的特定人群有吸引力。