Those companies, just like former winners Fever-Tree, have something that can be evaluated relative to the competition, whether it be superior flavour, a distinctive brand personality or a clearly identifiable ethical stance.
这些公司就像以前的赢家Fever-Tree一样,都有一些相对于竞争对手而言值得称道的东西,比如口味俱佳、品牌个性独特、或者有明确的道德立场。