Marketing professors call it the decoy effect which is certainly easier to remember.
市场学教授称之为诱饵效应，这样当然更容易记住。
| 单词 | Decoy effect |
| 释义 |
Decoy effect
原声例句
历年英语四级阅读真题 Marketing professors call it the decoy effect which is certainly easier to remember. 市场学教授称之为诱饵效应，这样当然更容易记住。 历年英语四级阅读真题 The decoy effect works because of the way our brains assign value when making choices. 诱饵效应之所以起作用，是因为我们的大脑在做出选择时确定价值的方式。
英语百科
Decoy effectIn marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. In other words, in terms of specific attributes determining preferability, it is completely dominated by (i.e., inferior to) one option and only partially dominated by the other. When the asymmetrically dominated option is present, a higher percentage of consumers will prefer the dominating option than when the asymmetrically dominated option is absent. The asymmetrically dominated option is therefore a decoy serving to increase preference for the dominating option. The decoy effect is also an example of the violation of the independence of irrelevant alternatives axiom of decision theory. |
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