The company collects information about consumer trends.

【collect】这家公司搜集有关消费趋向的信息。

Chipotle has also used social media to drum up excitement about new menu items and innovate its menu options to keep up with consumer trends.

Chipotle 还利用社交媒体来激发人们对新菜单的兴趣，并创新菜单选项，以跟上消费趋势。

They thus bypass retailers while gaining access to data on consumer trends, allowing them to react quickly to shifts in demand—or, using sophisticated analytics, predict these changes and respond in advance.

因此，他们绕过零售商， 同时获得有关消费者趋势的数据，使他们能够对需求的变化做出快速反应——或者，使用复杂的分析， 预测这些变化并提前做出反应。