竞争情报是关于竞争环境、竞争对手、竞争态势和竞争策略的信息和研究。它既是一种过程（对竞争信息的收集和分析过程），也是一种产品（包括由此形成的情报或策略）。一般简称为CI（Competitive Intelligence)。

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.