Cesar Chavez

Cesar Chavez (born César Estrada Chávez, locally: [ˈsesaɾ esˈtɾaða ˈtʃaβes]; March 31, 1927 –April 23, 1993) was an American labor leader and civil rights activist, who, with Dolores Huerta, co-founded the National Farm Workers Association (later the United Farm Workers union, UFW) in 1962. Originally a Mexican American farm worker, Chavez became the best known Latino American civil rights activist, and was strongly promoted by the American labor movement, which was eager to enroll Hispanic members. His public-relations approach to unionism and aggressive but nonviolent tactics made the farm workers' struggle a moral cause with nationwide support. By the late 1970s, his tactics had forced growers to recognize the UFW as the bargaining agent for 50,000 field workers in California and Florida. However, by the mid-1980s membership in the UFW had dwindled to around 15,000.