Central location test

Central location tests are a type of Quantitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used.

A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.

单词	Central location test
释义	Central location test 英语百科 Central location test Central location tests are a type of Quantitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used. A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.
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