Bruceploitation

Bruceploitation (a portmanteau of Bruce Lee and Exploitation) refers to the practice on the part of filmmakers in mainland China, Hong Kong and Taiwan of hiring Bruce Lee look-alike actors ("Lee-alikes") to star in many cheap knock-off martial arts movies to cash in on Lee's success after his death. Bruceploitation is an exploitation film subgenre mostly seen in the 1970s after Bruce Lee's death in 1973.