Those companies, just like former winners Fever-Tree, have something that can be evaluated relative to the competition, whether it be superior flavour, a distinctive brand personality or a clearly identifiable ethical stance.

这些公司就像以前的赢家Fever-Tree一样，都有一些相对于竞争对手而言值得称道的东西，比如口味俱佳、品牌个性独特、或者有明确的道德立场。

Polled after the game, the players didn't realize the Red Bull image apparently influenced their driving. Which suggests marketing doesn't just influence a brand's personality. It could be shaping our personalities, too, without our even knowing it.

比赛测试结束后，玩家并没有意识到红牛的形象明显影响了他们的驾驶行为。这表明市场营销并不仅会影响自身牌子的形象，它同时也在塑造消费者的个性，尽管我们都不知道。