网站管理员，也称为网站架构师、网站开发者、站长、网络管理员，是设计、开发、运营、维护一个网站的负责人。对于公众站点来说，网站管理员能够更改、处理用户留下的所有评论。

网站管理员是网络交流的实践者。通常情况下，他们熟悉HTML技术，是管理网络运营的多面手。 对于较大的网站，网站管理员将充当一个协调员和监督员，以协调和监督在该网站上工作的其他人的活动，并且通常也是网站所有者的一名雇员。因此，网站管理员也可以列为一种职业。如果网站管理员被较大的网站聘请，或晋升到该职位，那幺从网页设计，到项目管理，或者对雇员的监督，都可能是他们的份内事情。

A webmaster (from web and master), also called a web architect, web developer, site author, website administrator, website coordinator, or website publisher is a person responsible for maintaining one or many websites. The duties of the webmaster may include: ensuring that the web servers, hardware and software are operating correctly, designing the website, generating and revising web pages, A/B testing, replying to user comments, and examining traffic through the site. As a general rule, professional webmasters "must also be well-versed in Web transaction software, payment-processing software, and security software." Due to the RFC 822 requirement for establishing a "postmaster" email address for the single point of contact for the email administrator of a domain, the "webmaster" address and title were unofficially adopted by analogy for the website administrator. Webmasters may be generalists with HTML expertise who manage most or all aspects of Web operations. Depending on the nature of the websites they manage, webmasters typically know scripting languages such as ColdFusion, JavaScript, JSP, .NET, Perl, PHP and Ruby. They may also be required to know how to configure web servers such as Apache HTTP Server (Apache) or Internet Information Services (IIS) and be a server administrator. Most server roles would however be overseen by the IT Administrator. Core responsibilities of the webmaster may include the regulation and management of access rights of different users of a website or content management system, the appearance and setting up website navigation. Content placement can be part of a webmaster's numerous duties, though content creation may not be.