So okay, we've got the USP out of the way.

好了，我们已经有了 USP。

If you go back to Steve Jobs, he also had a USP when he opened his presentation.

如果你回头看看史蒂夫·乔布斯，他在开始演讲时也有一个 USP。

The USP is after-hours access to Muncaster's 77 acres of gardens.

USP小径是通往芒卡斯特77英亩花园的早晚通道。

Something's unique selling point, or USP, is the feature that makes it different from and better than its competitors.

某物的独特卖点，或简称USP，是指使其与众不同并优于竞争对手的特征。

So the first way is this idea of a unique selling proposition, or USP for short.

第一种方法是独特的销售主张，简称 USP。

Your USP, your unique selling proposition that makes people choose your product over another product.

您的 USP，您独特的销售主张，使人们选择您的产品而不是其他产品。

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.

其中一些知道该怎么做， 你可以称之为是你的差异价值， 或是你的独特工艺，或是你的独特卖点也好，怎么说都行。

" USP" stands for " unique selling point" or " unique selling proposition" , and that's a term from the field of marketing.

“USP”代表“unique selling point”或“unique selling proposition”，这是营销领域的术语。

We're in business school, I think that's relatively intuitive, but in the context of a speech, a USP is kind of like the elevator pitch.

我们在商学院，我认为这是相对直观的，但在演讲的背景下，USP 有点像电梯游说。

But we have a good product… Of course, but inexperienced salespeople don't have that deep understanding of our USP that comes from working here for a while.

但是，我们的产品很好啊… … 当然，但是缺乏经验的销售人员没有对我们的独特销售卖点的深刻理解，那是要在这工作一阵之后才能形成的。