Theoretical sampling

Theoretical sampling is a process of data collection for generating theory whereby the analyst jointly collects codes and analyses data and decides what data to collect next and where to find them, in order to develop a theory as it emerges. The initial stage of data collection depends largely on a general subject or problem area, which is based on the analyst’s general perspective of the subject area. The initial decisions are not based on a preconceived theoretical framework. The researcher begins by identifying some key concepts and features which he/she will research about. This gives a foundation for the research. A researcher must be theoretically sensitive so that a theory can be conceptualized and formulated as it emerges from the data being collected. Caution must be taken so as to not limit oneself to specific aspects of a theory; this will make a researcher blind towards other concepts and aspects of the theory. The main question in this method of sampling is this: what groups should the researcher turn to next in the data collection process, and why?