网站首页  英汉词典

请输入您要查询的英文单词:

 

单词 Sports marketing
释义

Sports marketing

原声例句
VOA Standard 2015年7月合集

Meanwhile, four sports marketing executives and an unnamed major U.S. sportswear companywidely presumed to be Nike are at the center of investigations into alleged bribes and kickbacks.

与此同时,4名运动市场营销高管及一家未被点名普遍传言是知名品牌耐克的美国主要运动服装品牌公司也是FIFA贿赂及回扣的调查对象。

BBC 听力 2015年12月合集

The probe relates to alleged bribes a sports marketing company paid to FIFA officials including Blatter's predecessor Joao Havelange in the 1990s. Our sports correspondent Don Row has the details.

此次是关于90年代某体育行销公司行贿足联官员案件,其中包括前主席乔·阿维兰热。请听本台体育记者唐·罗的报道。

彭博商业周刊

He went and got for himself one of the most prestigious sports marketing companies, whose clients in those days included people like Alan Shearer and Michael Owen, very high profile footballers.

他靠自己争取到一家最负盛名的运动销售公司,而该公司用户包括像阿兰·希勒和迈克尔·欧文等非常高调的足球运动员。

VOA Standard 2015年1月合集

“I don’t think Budweiser can tell you that the puppy ad sells more beers the day after the Super Bowl, but what they will tell you is it makes a deep emotional connection, ” said Peter Land, a sports marketing consultant.

“我不认为百威可以告诉你, 小狗广告在超级碗后的第二天卖出了更多的啤酒,但他们会告诉你的是, 它建立了深刻的情感联系, ” 体育营销顾问彼得兰德说。

英语百科

Sports marketing

Sports marketing.
Stickers on a NASCAR racecar from companies with large advertising contracts.

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes. These strategies follow the traditional four "P"'s of general marketing Product, Price, Promotion and Place, another four "P"’s are added to sport marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sport marketing mix."

随便看

 

英汉网英语在线翻译词典收录了3779314条英语词汇在线翻译词条,基本涵盖了全部常用英语词汇的中英文双语翻译及用法,是英语学习的有利工具。

 

Copyright © 2004-2024 encnc.com All Rights Reserved
更新时间:2025/6/23 14:06:04