Secondly, we need to know what our reservation price is.

其次，我们需要知道我们的保留价是多少。

And when you negotiate, it's critical that you understand where that reservation price is.

当你谈判时，了解保留价格是至关重要的。

Sometimes we say reservation price or... Resistance point... Or walkaway point - they all basically mean your limit - the point at which you will say, no, thanks.

有时我们说保留价格或...阻力点...或离开点 - 它们基本上都意味着您的极限 - 您会说，不，谢谢的点。

And the third point, which is really important, and one that people often overlook, is that not only do we have to think about our alternative and our reservation price, we also need to think about our aspiration.

第三点，也很重要，也是人们经常忽视的一点，就是我们不仅要考虑我们的选择和保留价格， 我们还需要考虑我们的愿望。