Product image then, would be what people think of the particular thing they sell.

那么，产品形象就是人们对他们销售的特定商品的看法。

Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.

我们的品牌已经改变， 如果我们想保持品牌忠诚度，我们需要考虑保护和改善我们的产品形象。

Eva says that " we need to think about protecting and improving, " or making better, " our product image." A product is something that a company makes and sells to other people.

Eva 说， “我们需要考虑保护和改进” 或改善“我们的产品形象”。 产品是公司制造并销售给其他人的东西。

They considered designing new ranges for other age groups, but we just didn't have the production capacity, so they decided to change the product image, to broaden its appeal. The task of making this happen fell to me.

他们考虑为其他年龄群设计新范围，但是我们没有生产能力，所以他们决定改变产品形象以扩大其吸引力。这个任务落到了我身上。