Per-inquiry advertising

Per-inquiry advertising (PI) – also known variously as cost per lead (CPL), pay per lead (PPL), cost per action or cost per acquisition (CPA) - is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser gives up control of where and when the ads will run.

单词	Per inquiry advertising
释义	Per inquiry advertising 英语百科 Per-inquiry advertising Per-inquiry advertising (PI) – also known variously as cost per lead (CPL), pay per lead (PPL), cost per action or cost per acquisition (CPA) - is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser gives up control of where and when the ads will run.
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Per inquiry advertising

Per-inquiry advertising