Out-of-home advertising
（重定向自Out of home advertising）
| Marketing |
|---|
- Marketing
- Marketing management
|
Key concepts
- Product marketing
- Pricing
- Distribution
- Service
- Retail
- Brand management
- Brand licensing
- Account-based marketing
- Ethics
- Effectiveness
- Research
- Segmentation
- Strategy
- Activation
- Management
- Dominance
- Marketing operations
- Social marketing
- Identity
- Digital marketing
- Promotion
|
Promotional content
- Advertising
- Branding
- Underwriting spot
- Direct marketing
- Personal selling
- Product placement
- Propaganda
- Publicity
- Sales promotion
- Sex in advertising
- Loyalty marketing
- Mobile marketing
- Premiums
- Prizes
- Corporate anniversary
- On-hold messaging
|
Promotional media
- Printing
- Publication
- Broadcasting
- Out-of-home advertising
- Internet
- Display advertising
- Behavioral targeting
- Web banner
- Point of sale
- Merchandise
- In-game advertising
- Mobile advertising
- Native advertising
- Product demonstration
- Word-of-mouth
- Brand ambassador
- Drip marketing
- Visual merchandising
- New media
|
|
Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.
Out-of-home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
