New low-cost players were entering the market, and the company learned that by selling its phones online directly to consumers, well, it made it difficult to reach new customers, like those in China’s smaller cities.

新的低成本玩家正在进入市场， 该公司了解到，通过直接向消费​​者在线销售手机， 很难接触到新客户，比如中国小城市的客户。