Arctic roll

An Arctic roll is a British dessert made of vanilla ice cream wrapped in a thin layer of sponge cake to form a roll, with a layer of raspberry flavoured sauce between the sponge and the ice cream. The dessert was invented in the 1950s by a Czech lawyer, Ernest Velden, who had immigrated to England in 1939. He set up a factory in Eastbourne producing Arctic Roll in 1958, and the dessert quickly became very popular. During the 1980s more than 25 miles of Birds Eye Arctic Roll were sold each month. However, sales slumped during the 1990s and eventually the manufacturer of Arctic Roll, Birds Eye, stopped producing the dessert. The 2008 economic downturn saw the reappearance of Arctic Roll as consumers increasingly looked for low-cost foods.