They are the ones with access to consumers and the ability to handle local marketing and ad sales.

他们能够接触到消费者，并有能力处理当地的市场营销和广告销售。

Film companies overseas can learn from the local marketing methods of China especially when it comes to digital marketing.

海外电影公司可以借鉴中国本土的营销方式， 特别是在数字营销方面。