Antanaclasis

In rhetoric, antanaclasis (/æntəˈnækləsᵻs/ ant-ə-NAK-lə-sis or /ˌæntænəˈklæsᵻs/ ANT-an-ə-KLAS-iss; from the Greek:ἀντανάκλασις, antanáklasis, meaning "reflection", from ἀντί anti, "against" + ἀνά ana, "up" + κλάσις klásis "breaking") is the stylistic scheme of repeating a single word or phrase, but with a different meaning. Antanaclasis is a common type of pun, and like other kinds of pun, it is often found in slogans.