HOGO

HOGO Worldwide Trading Company (Persian: شرکت تجاری بین المللی هوگو ‎‎) is a trading and distribution company for petroleum products with headquarters in Tabriz with branches in Kuala Lumpur and Erbil. The company has close relation with Behran Oil Company. The article explores HOGO Company international strategy rationale and construct due to its uniqueness. It highlights the company strategy significance which is a clear example of how an enterprises in a developing country can leapfrog stages of organisational development and expand its market beyond its home market boundaries.