Otsuka, which also produces a big-selling health drink called Pocari Sweat, sees it as part of a counter-offensive against Western snacks that are making Asians fatter.

亚洲人在西式零食的影响下日趋肥胖，生产热销运动饮料宝矿力的大塚制药则将SoyCarat视作西式零食大反攻行动的一部分。