Edsel Ford

Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was the son of Clara Jane Bryant Ford and only recognized child of Henry Ford. He was the president of Ford Motor Company from 1919 to his death in 1943. His eldest son was Henry Ford II.

Edsel worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the Model T ("Tin Lizzie"), in line with his personal tastes. Even as president, he had trouble persuading the older man to allow any departure from this formula. Only a change in market conditions enabled him to develop the more fashionable Model A in 1927. Edsel also founded the Mercury division and was responsible for the Lincoln Zephyr and Lincoln Continental. He introduced important features, such as hydraulic brakes, and greatly strengthened the company’s overseas production.