Debranding

Debranding occurs when a company removes its name from its logo for a marketing campaign. One form of this is Share a Coke, which was developed by the United Kingdom division of Coca-Cola. Another form of debranding has occurred with Starbucks, where the company has removed its name from their cups, in an attempt to make them appear less corporate and more personal. Nike Inc. has been called the first company to debrand their logo, which happened in 1995.

单词	Debranding
释义	Debranding 英语百科 Debranding Debranding occurs when a company removes its name from its logo for a marketing campaign. One form of this is Share a Coke, which was developed by the United Kingdom division of Coca-Cola. Another form of debranding has occurred with Starbucks, where the company has removed its name from their cups, in an attempt to make them appear less corporate and more personal. Nike Inc. has been called the first company to debrand their logo, which happened in 1995.
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