Lobby Lud
（重定向自AICMFP）
Lobby Lud is a fictional character created in August 1927 by the Westminster Gazette, a British newspaper, now defunct. The character was used in readers' prize competitions during the summer period. Anonymous employees visited seaside resorts and afterwards wrote down a detailed description of the town they visited, without giving away its name. They also described a person they happened to see that day and declared him to be the "Lobby Lud" of that issue. Readers were given a pass phrase and had to try and guess both the location and the person described by the reporters. Anyone carrying the newspaper could challenge Lobby Lud with the phrase and receive five pounds (about £270 in 2016).