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单词 Consumer Psychology
释义

Consumer Psychology

原声例句
TED演讲(视频版)双语精选

Second, and maybe more importantly, from a consumer psychology perspective.

第二点,可能也是比较重要的一点是要从消费心理学观点来说。

EnglishPod 91-180

Oh yeah! Almost forgot! I need to take fundamental linguistics, consumer psychology and neuroanatomy.

哦,对了!差点儿忘了!我想修基础语言学,消费者心理,还有神经解剖学。

精选英语短文

" The blind box consumption model essentially exploits people's curiosity and nervousness, " said Zhang Meizhen, professor of consumer psychology at Fujian College of Commerce.

“盲盒消费模式本质上是利用了人们的好奇心和紧张感,” 福建商学院消费心理学教授张美珍说。

精选英语短文

Yet consumers can often find themselves wrapped up in these emotional purchases to their detriment, says Scheinbaum, who is also the author of The Dark Side of Social Media: A Consumer Psychology Perspective.

然而,沙因鲍姆说消费者可能常常会陷入这些冲动购物而不能自拔。沙因鲍姆也是《社交媒体的黑暗面:消费者心理学视角》一书的作者。

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This name was named in a 2011 paper in the Journal of Consumer Psychology by Michael Norton, Daniel Mochon and Dan Ariely. They chose the name because products from the Swedish manufacturer typically require some assembly.

迈克尔·诺顿、丹尼尔·莫雄以及丹·艾瑞里2011年在《消费者心理学杂志》上共同发表了一篇论文。 该篇论文提出了" 宜家效应" 这一名词,他们选择宜家来进行命名,原因是消费者通常需要自己动手,组装这家瑞典制造商生产的家具。

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And if you're wondering whether you should even bother wrapping next year's presents, a 1992 study in the Journal of Consumer Psychology found that people were happier with their gifts when they got to unwrap them.

如果您想知道是否应该为明年的礼物包装,1992 年发表在《消费者心理学杂志》上的一项研究发现, 当人们打开礼物时, 他们会更开心。

中文百科

消费行为 Consumer behaviour

(重定向自Consumer Psychology)

消费行为英语:Consumer Behaviour)又称消费者行为,硏究对象是个人,团体或组织:他们去选择、保存,使用和处置产品、服务,经验或想法,以满足需求,而这些过程对消费者和社会有所影响。它融合了心理学、社会学、社会人类学,市场学和经济学的元素,试图了解买方的决策过程,包括个人及团体:例如情绪如何影响购买行为。它研究个体消费者的特征,如人口结构及行为变量,以了解人们的需求,还试图评估家庭、朋友、运动,参照群体和一般社会群体对消费者的影响 。

英语百科

Consumer behaviour 消费行为

(重定向自Consumer Psychology)

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, sports, reference groups, and society in general.

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更新时间:2025/6/19 20:44:28