But most U.S. consumer brands don't rely on imported wheat, so supply disruptions are unlikely.

但大多数美国消费品牌并不依赖进口小麦，因此不太可能出现供应中断。

And this is important for consumer brands, for companies who want to sell to this generation.

这对消费品牌来说很重要，即想要把东西卖给这代人的公司。

Britain's imperial past and commercial reach mean that it has spawned lots of globally successful consumer brands.

英国的帝国史和商业触角意味着它汲取了大量成功的全球性消费品牌。

Consumer brands in every industry collect data on their customers to improve design and advertise products and services.

每个行业的消费品牌都在收集客户的数据，用来改进产品和服务的设计和广告。

Between 2011 and 2021 Chinese firms acquired nearly $90bn-worth of foreign retail and consumer brands, according to Refinitiv, a data company.

根据数据公司 Refinitiv 的数据，2011 年至 2021 年间，中国企业收购了价值近 900 亿美元的外国零售和消费品牌。

Our research shows that Gen Z are different and that they have their own set of values and preferences which consumer brands need to cater for.

我们的研究表明，Z代人是不一样的，并且他们拥有自己的价值观和偏好，这些是各种消费品牌需要去迎合的。

To introduce AirCarbon to the world, Newlight is launching direct to consumer brands in food ware and in fashion, an industry which is responsible for 10 percent of global carbon emissions.

为了向世界推广AirCarbon材料，Newlight公司将直接向食品和时尚领域的消费品牌提供服务，这些行业的碳排放量占全球的10%。

Mo Daiqing, a senior analyst at the Internet Economy Institute, said livestreaming has become a key method widely adopted by consumer brands to retain existing users, attract new ones and boost sales revenue.

互联网经济研究所高级分析师莫岱青表示，直播已经成为消费品牌广泛采用的留住存量用户、吸引新用户和增加销售收入的关键方法。

And this is important for consumer brands, for companies who want to sell to this generation. They need to cater for that generation, which means they need to provide goods that Gen Z want.

而且这对消费品牌来说非常重要，对想要卖东西给这一代人的公司来说非常重要。他们需要迎合那一代人，那指的是他们需要提供Z世代想要的商品。