Online, joint-venture offerings will probably appear on smartphone apps on a list of commoditised products.

在线上，合资公司的产品可能会出现在智能手机应用里，与一长串同质化的产品并列。

Manufacturers who once assumed batteries would become commoditised now develop their own, employing them to provide commercial advantages such as increased range, faster acceleration and quicker charging.

曾经认为电池会商品化的制造商现在也在开发自己的电池，利用它们来提供商业优势，如增加续航里程、更快的加速和更快的充电。

As one industry boss puts it, investors used to think of it as " four walls and a roof that you hope doesn't leak" -in other words, highly commoditised.

正如一位行业老总所言，投资者过去认为这是“四堵墙和一个你希望不会漏水的屋顶”——换句话说，高度商品化。

Mr Sovak cautions that all is not rosy; many small firms are in commoditised businesses, he says, and even high-quality firms “face lots of challenges” and may struggle to manage their growth.

Sovak警告说，并不是所有的都是美好的。他说，很多小公司都是平价商品化企业，即使是高质量的公司也面临很多挑战，而且可能想要发展也很吃力。