All right, bybrandonwhite has asked, How do big brand sneaker collaborations work?

好的，bybrandonwhite 问，大品牌运动鞋合作如何运作？

Nature's poll findings suggest that this trend is as strong as ever, but to make a collaboration work, both sides need to invest time, and embrace surprise and challenge.

《自然》杂志的民意调查结果表明，这一趋势一如既往地强劲，但要使合作奏效，双方都需要投入时间，迎接惊喜和挑战。