Wrap advertising

（重定向自Ad Truck）

This train bears GNER's standard livery rather than an advertisement, but as it was on lease from Eurostar, the livery was applied using vinyl.

Shows how wet buswrap distorts the view from inside through wrapped bus windows to the extent that passengers may be unable to see where they are. The window on the left has a wrap advertisement on the outside whereas the window on the right does not.

Wrap advertising or a vehicle wrap describe the marketing practice of completely or partially covering (wrapping a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light-rail carriages) are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces.

单词	Ad Truck
释义	Ad Truck 英语百科 Wrap advertising （重定向自Ad Truck） Wrap advertising or a vehicle wrap describe the marketing practice of completely or partially covering (wrapping a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light-rail carriages) are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces.
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