It centers on the technical market operations that Google controls, like the ad server it developed.

它的重点是在谷歌控制的技术市场运营上，比如它开发的广告服务器。

The U.S. government is calling for Google to be broken up and forced to spin off at least its online advertising exchange and ad server for publishers.

美国政府要求拆分谷歌，并强制其至少对在线广告交易平台和广告服务器进行剥离，从而服务出版商。

The integration of publisher ad server, exchange and demand-side platforms is likely to make for a smoother flow of data, better matches between buyers and sellers and a more streamlined experience.

出版商广告服务器、交易和需求端平台的整合可能会使数据流动更顺畅，买家和卖家之间更好地匹配，体验更流畅高效。