Ad Lib, Inc. was a Canadian manufacturer of sound cards and other computer equipment founded by Martin Prevel, a former professor of music and vice-dean of the music department at the Université Laval. The company's best known product, the AdLib Music Synthesizer Card (ALMSC), or simply the AdLib as it was called, was the first add-on sound card (on compatibles) to achieve widespread game-developer acceptance, becoming the first de facto standard for audio reproduction.