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单词 Celebrity endorsement
释义

Celebrity endorsement

原声例句
雅思口语备考指南

So a celebrity endorsement, what that means.

明星代言是什么意思。

雅思口语备考指南

But celebrity endorsement means that they are endorsing the product.

但是明星代言意味着他们在为产品代言。

历年英语六级听力真题精听

Advertisers use an assortment of tactics, such as bright colors, happy music, and celebrity endorsements to appeal to children.

广告商使用各种策略,例如鲜艳的颜色、欢快的音乐和名人代言以吸引儿童。

雅思口语p3:2023年1-4月

What do you think of celebrity endorsements in advertising?

4.您如何看待明星代言广告?

Engvid-Adam-课程合辑

Another thing you can - another thing companies do is they get celebrity endorsements.

您可以做的另一件事——公司做的另一件事是他们获得名人代言。

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Perhaps we should consider getting some celebrity endorsements.

也许我们应该考虑获得一些名人的认可。

高价商品价格解读 第四季

Online celebrity endorsements have also led more and more people to try it.

网红代言也带动了越来越多的人去尝试。

雅思口语p3:2023年1-4月

On the one hand, celebrity endorsements can arouse people's interest in the products.

一方面,明星代言可以引起人们对产品的兴趣。

托福写作真题范文

Advertisers use a variety of techniques such as flashy visuals, emotional appeals, and celebrity endorsements to sell their products.

广告商使用各种技术, 如华丽的视觉效果, 情感诉求和名人代言来销售他们的产品。

精选英语短文

Some netizens also raised the matter to the issue of athlete endorsement products and celebrity endorsement products, saying that seeing the endorsements of Olympic champions is more pleasing to the eyes than celebrities.

也有网友将此事提到了运动员代言产品和明星代言产品的问题上,表示看到奥运冠军代言比明星更顺眼。

中文百科

证言法 Testimonial

(重定向自Celebrity endorsement)

证言法,又称为名人证言法或代言,是一种普遍使用于广告及宣传的手法,让知名公众人物或一般民众利用书面或实际演说的方式,替特定事物证明或背书,借此提高事物的可信度。

证言法现在最常被使用在电视广告中,尤其是信息型广告。例如一个中产阶级家庭的妇女,可能会在广告中兴奋地介绍某个厂牌的洗衣皂是多么的好用,借此广告主可以塑造产品平易近人而且广泛被使用的形象。

一般来说,证言法最好能找与目标群众较为接近的人物来代言。但对于名人证言法而言,则是将名人的形象移转至产品、品牌或公司,也就是希望产生所谓的月晕效应。名人证言法有一个最大的致命伤,也就是当代言人在公众有负面形象时,负面形象同时也会回头去伤害所代言的产品或品牌价值。

英语百科

Testimonial 证言法

(重定向自Celebrity endorsement)
An advertisement for the Wikimedia Foundation incorporating a series of editor testimonials
Pope Leo XIII endorses
Actress and model Lin Chi-ling at the LG New Chocolate Phone launching event for the BL40, 2009, Hong Kong

In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.

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更新时间:2025/6/19 11:36:05