But Carhartt didn't chase after this consumer.

但 Carhartt 并没有追求这种消费者。

This is the economics of Carhartt.

本期视频便是关于 Carhartt 的经济学。

And Carhartt's consumers gave the brand an idea.

Carhartt 的消费者给了这个品牌一个灵感。

Then, I have just a classic Carhartt carpenter pant in a raw denim, knip the waist a little bit.

然后，我就有一条经典的卡哈特木匠裤用粗斜纹布做的，把裤腰剪短一点。

I love them. Yeah. Number nine is it's literally my Carhartts.

我爱他们。是的。九号是字面意思是我的 Carhartts。

Google searches for Carhartt and its beanie have increased over recent years.

近年来，谷歌对 Carhartt 及其帽子的搜索量有所增加。

Carhartt's popularity right now is best described as this thirst for authenticity.

卡哈特现在的受欢迎程度最好的描述就是对真实的渴望。

Whereas Carhartt almost exclusively shows people working in its clothes.

而 Carhartt 几乎只展示人们穿着它的衣服工作的样子。

So what we have here, our next essential, a Carhartt jacket.

那么我们这里有什么，我们的下一个必备品，Carhartt 夹克。

Carhartt is finding purchases with a lot of different waves of trend right now.

Carhartt 现在在许多不同的潮流浪潮中找到了购买对象。

The overalls chore coat and the double front pant, laid the groundwork for Carhartt's brand, and they've remained relatively unchanged.

工装外套和双前裤为 Carhartt 的品牌奠定了基础，它们一直保持相对不变。

It's worn by folks that might be wearing Carhartt to tech jobs, or might be wearing Carhartt as they trade crypto on the daily.

人们可能会穿着 Carhartt 去做技术工作，或者在日常交易加密货币时穿着 Carhartt。

But recently, Carhartt explored a new way to reach workers.

但最近，Carhartt 探索了一种接触工人的新方法。

Carhartt, on the other hand, sells 67 items under the men's work pants in short section.

另一方面，Carhartt 在男士工装裤的短款类别下销售 67 种商品。

And in 2023, Carhartt and " The Weather Channel" announced a partnership.

2023 年，Carhartt 和“气象频道”宣布合作。

Importantly, Carhartt Work in Progress still reports to Carhartt.

重要的是，Carhartt Work in Progress 仍然要向 Carhartt 报告。

While Carhartt has presented an unwavering devotion to workwear, there is a caveat.

虽然 Carhartt 对工作服表现出了坚定不移的热爱，但也有一个警告。

While Carhartt's websites and stores are important for the company, they're not yet the company's biggest source of revenue.

虽然 Carhartt 的网站和商店对公司来说很重要，但它们还不是公司最大的收入来源。

Soon after it was renamed to Carhartt Work In Progress.

不久，它更名为 Carhartt Work In Progress。

He'd take Carhartt's merchandise and tweak it for a European audience.

他会把 Carhartt 的商品改成迎合欧洲观众的风格。