Buying center

（重定向自Buying centre）

A buying center brings together "all those members of an organization who become involved in the buying process for a particular product or service". Buying centers are also sometimes known as 'decision-making units' (DMUs). The concept of a buying centre (as a focus of business-to-business marketing, and as a core fundamental in creating customer value and influencer in organisational efficiency and effectiveness) formalises the understanding of purchasing decision-making in complex environments.

单词	Buying centre
释义	Buying centre 英语百科 Buying center （重定向自Buying centre） A buying center brings together "all those members of an organization who become involved in the buying process for a particular product or service". Buying centers are also sometimes known as 'decision-making units' (DMUs). The concept of a buying centre (as a focus of business-to-business marketing, and as a core fundamental in creating customer value and influencer in organisational efficiency and effectiveness) formalises the understanding of purchasing decision-making in complex environments.
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