When it comes to intellectual property, it's a registered trademark that protects a logo or business name.

说到知识产权，知识产权是保护商标或商号的注册商标。

When people or businesses make large donations, sometimes organizations give those people or businesses naming rights.

当个人或企业进行大笔捐赠时，有时组织会授予这些人或企业冠名权。

If you have a potential business name you want to use in the future, it’s worth purchasing the domain now before its gone.

如果您有一个未来想要使用的潜在企业名称，那么值得在它消失之前立即购买该域名。

You may never have heard of the failed business named Traf-O-data, but you're certainly aware of how its founder, Bill Gates, then went on to create Microsoft.

你或许从未听说过一家失败的名为Traf-O-data的企业，但是你肯定听说过它的创始人比尔·盖茨，他后来开办了微软公司。

Chipmaking, he says, is a good example of what economists call a " pork-cycle" business, named for the regular swings between under-and over-supply first analysed in American pork markets in the 1920s.

他说，芯片制造是经济学家称之为“猪周期”生意的一个很好的例子。上世纪20年代，经济学家首度分析了美国猪肉市场供应不足与供应过剩之间的规律性波动，这个名词由此而来。

See, this guy in the garbage business named Gino Stroffolino came up with a brilliant plan: A garbage barge would carry the Long Island garbage down to North Carolina.

看，这个名叫吉诺·斯特罗弗利诺（Gino Stroffolino）的垃圾行业家伙想出了一个绝妙的计划：用垃圾驳船将长岛垃圾运到北卡罗来纳州。