Nor are they tech firms building innovative new products.

它们也不是制造创新产品的科技公司。

The idea that we should love building products isn't necessarily what Ikea intended.

我们应该热爱制造产品的想法并不一定是宜家的初衷。

That technical know-how that comes with an engineering background goes a long way toward building better products.

拥有工程方面的技术知识，对于创造更好的产品至关重要。

They're building products, they're investing in start-ups, they're buying art and assets, they're funding research and raising money.

他们在制造产品，他们在投资初创企业，他们在购买艺术品和资产，他们在资助研究和筹集资金。

And Intel's got enormous amounts of technology, and so when we were building this product, we asked them to consider something.

英特尔拥有大量的技术，所以当我们在研发这个产品时，我们要求他们做了一些考虑。

Masic is working to make a new building product based on the Roman concrete and is hoping to sell it through a new business he started.

马西克正致力于制造一种基于罗马混凝土的新建筑产品，并希望通过他创办的一家新企业来销售。

Like his father, he could be flinty when bargaining with suppliers, but he didn't allow a craving for profits to take precedence over his passion for building great products.

和自己的父亲一样，乔布斯在和供应商讨价还价的时候也十分坚定，但他不允许对利润的追求凌驾于他对制造伟大产品的狂热之上。

Roughly 10 years ago, I met with two engineers who were building a product and the idea behind this was to build a product that recommended content to people not based on who they knew.

大约十年前，我遇到了两个工程师，他们正在开发一款产品。这个产品背后的想法是建立一个能够向不基于用户认识的人向他们推荐内容的产品。

We're all very different people from different disciplines, but the one common thread amongst all of us is we all have kids and we all are passionate about building the best products for young kids.

我们几个都是非常不同的人，而且各自的学科背景也不同，但我们有一个共同点，那就是我们都有孩子，都热衷于为儿童打造优质产品。

And coming from this, " Oh, you know, I know how to build electronics and everything else, " I was like, " Oh, they must be building products the way we build them but in these industries."

从那时起，“哦，我知道如何制造电子产品和其他东西，”我就想，“哦，他们一定是用我们制造产品的方式制造产品，但是在这些行业。”

Another thing to think about when you're building a physical product is the last thing you want to do is to make, you know, 10,000 of these and have them sit in a warehouse somewhere.

当您构建实体产品时要考虑的另一件事是，您最不想做的事情就是制造 10,000 个这样的产品并将它们放在某个仓库中。