Bride price, best called bridewealth, also known as bride token, is money, property, or other form of wealth paid by a groom or his family to the parents of the woman he has just married or is just about to marry. Bride price can be compared to dowry, which is paid to the groom, or used by the bride to help establish the new household and dower, which is property settled on the bride herself by the groom at the time of marriage. The bride price agreed may or may not be intended to reflect the perceived value of the bride.