Bricks and clicks

A Sports Direct storefront advertising the web arm of the business. Sports Direct started trading in 1982 with a single brick-and-mortar store[1] but has recently grown rapidly aided by a bricks and clicks business model.[2]

A Tesco delivery van in Poland advertising online ordering and delivery from a brick-and-mortar store. Tesco started their online presence in 1996.[7]

A Safeway delivery truck illustrates how some traditional supermarkets are now pursuing a bricks and clicks strategy.

Bricks and clicks (aka clicks and bricks, click and mortar, bricks, clicks and flips, Womble Store Method (WSM) or WAMBAM) is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide telephone sales support. The advent of mobile web has made businesses operating bricks and clicks businesses especially popular, because it means customers can do tasks like shopping when they have spare time and do not have to be at a computer. Many of these users prefer to use mobile shopping sites.

单词	Bricks and clicks
释义	Bricks and clicks 英语百科 Bricks and clicks Bricks and clicks (aka clicks and bricks, click and mortar, bricks, clicks and flips, Womble Store Method (WSM) or WAMBAM) is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide telephone sales support. The advent of mobile web has made businesses operating bricks and clicks businesses especially popular, because it means customers can do tasks like shopping when they have spare time and do not have to be at a computer. Many of these users prefer to use mobile shopping sites.
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