品牌 Brand

（重定向自Brand Image）

品牌包括名称、徽标、口号和／或关联产品、服务、城市或公众人物的设计企划。

「品牌」不是「商标」。「品牌」指的是产品或服务的象征。而符号性的识别标记，指的是「商标」。品牌所涵盖的领域，则必须包括商誉、产品、企业文化以及整体营运的管理。因此，品牌不是单薄的象征，乃是一个企业总体竞争，或企业竞争力的总和。品牌不单包括「名称」、「徽标」还扩及系列的平面视觉体系，甚至立体视觉体系。但一般常将其窄化为在人的意识中围绕在产品或服务的系列意识与预期，成为一种抽象的形象标志。甚至将品牌与特定商标划上等号。

人们从品牌的经验因素上辨别一个品牌的心理因素。经验因素通常由品牌的使用经验构成，心理因素则由品牌的形象，即由与产品或服务相关联的一切信息和预期所创建的符号性的标识。

单词	Brand Image
释义	Brand Image 原声例句华尔街日报 The following year, Crocs invested in a global marketing push to relaunch its brand image. 第二年，卡骆驰投资全球营销以重塑品牌形象。华尔街日报 Kia hopes to change its brand image with this 2021 rebrand, specifically with its new logo. 起亚汽车希望通过 2021 年的品牌重塑，特别是新标志，改变其品牌形象。新编剑桥商务英语（初级） Communicating quickly and effectively to your key audiences can actually strengthen your brand image in their eyes. 与你的关键顾客迅速并有效得沟通问题可以在他们心中树立起强大的品牌效应。雅思口语备考指南 Or you see the actor drinking a special product where you can see the brand image of a certain company. 或者你看到演员喝某种特殊的产品，在那个产品上你可以看到某个公司的品牌形象。 Engvid-Adam-课程合辑 Because the brand image of Porsche was luxury. 因为保时捷的品牌形象是奢华。语料库例句 The company's brand image is well-known worldwide. 形象：公司的品牌形象享誉全球。 RA真题机经真⼈示范 Merchandising and brand image play a major role in attracting customers, but they often lead to over-packaging. 推销和品牌形象在吸引顾客方面发挥着重要作用，但它们往往会导致过度包装。 How BIG 科普扫盲（第二季） Established news outlets don't really like this because it's costing them subscriptions and money and they'll use any excuse to taint the brand image of YouTube. 老牌新闻媒体并不真正喜欢这样，因为这会花费他们的订阅费和金钱，而且他们会使用任何借口来玷污 YouTube 的品牌形象。 Engvid-Adam-课程合辑 Okay, so now, we're going to look a little bit more at how they promote, how companies promote themselves in order to build a brand image and, of course, make money. 好的，现在，我们将更多地了解他们如何宣传，公司如何宣传自己以建立品牌形象，当然还有赚钱。连线杂志 Recently, Payless Shoe Source did an experiment where they took a store in a mall and created a high-end luxury brand image and then just put Payless Shoe product in that store, and people were chomping it up. 最近，Payless Shoe Source （注：一个鞋类专卖店）做了一个实验，他们在商场里开了一家商店，创造了一个高端奢侈品牌形象，然后把 Payless Shoe 的产品放在店里，人们趋之若鹜。美容时尚英语 The gown was decorated with pieces of fabric, making Williams look as if she was a tree lush with leaves, not straying too far away from her brand image though, Williams still wore a pair of matching neon Nike sneakers. 礼服上点缀了一些布料，使威廉姆斯犹如一棵繁叶小树，亭亭玉立，虽然身着礼服，但威廉姆斯脚踏亮丽的同色耐克运动鞋，依旧保持了自己的品牌形象。中文百科品牌 Brand （重定向自Brand Image）品牌包括名称、徽标、口号和／或关联产品、服务、城市或公众人物的设计企划。「品牌」不是「商标」。「品牌」指的是产品或服务的象征。而符号性的识别标记，指的是「商标」。品牌所涵盖的领域，则必须包括商誉、产品、企业文化以及整体营运的管理。因此，品牌不是单薄的象征，乃是一个企业总体竞争，或企业竞争力的总和。品牌不单包括「名称」、「徽标」还扩及系列的平面视觉体系，甚至立体视觉体系。但一般常将其窄化为在人的意识中围绕在产品或服务的系列意识与预期，成为一种抽象的形象标志。甚至将品牌与特定商标划上等号。人们从品牌的经验因素上辨别一个品牌的心理因素。经验因素通常由品牌的使用经验构成，心理因素则由品牌的形象，即由与产品或服务相关联的一切信息和预期所创建的符号性的标识。英语百科 Brand 品牌（重定向自Brand Image） A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding strategies Brand equity is the measurable totality of a brand’s worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity.
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Brand Image

品牌 Brand

Brand 品牌