Yleisradio Oy (Finnish), also known as Rundradion (Swedish) or the Finnish Broadcasting Company (English), abbreviated to Yle (pronounced /yle/; previously stylised as YLE before March 2012 corporate rebrand), is Finland's national public-broadcasting company, founded in 1926. It is a public limited company which is 99.98% owned by the Finnish state, and employs around 3,200 people in Finland. Yle shares many of its organizational characteristics with its UK counterpart, the BBC, on which it was largely modelled.