In their attempt to maximize profits, airlines practice what is called yield management.
为了实现利润最大化,航空公司实行所谓的收益管理。
单词 | Yield management |
释义 |
Yield management
原声例句
魔鬼经济学 In their attempt to maximize profits, airlines practice what is called yield management. 为了实现利润最大化,航空公司实行所谓的收益管理。
中文百科
收益管理![]() 收益管理(英语:Yield management或Revenue management),又称产出管理,指利用不同时间段的价格差异化和折扣分配实现收益最大化的管理模式。又一定义:收益管理是通过理解、预测消费者行为,并与之互动的过程,从而实现收益最大化。 产出管理是一种通过理解,预期和影响顾客行为,在资源固定数量且不可留存的情况下(如航班座位或者酒店客房预订),实现最大化收益的过程。产出管理(Yield management)是收益管理(Revenue management)中侧重库存的一个分支。具体的说,收益管理就是有策略地控制库存,在正确的时间以正确的价格将产品卖给正确的人。这个过程可能会导致价格歧视,使公司在同一种商品或服务上对不同的顾客采用不同的价格。收益管理是很多主要产业的收益来源。前美国航空公司的董事长兼首席执行官罗伯特·柯兰多(Robert Crandall)首次使用产出管理这一名词,并称它是自从对航班取消管制规定以来,交通管理领域最重要的技术进步。
英语百科
Yield management 收益管理Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services differing prices for doing so. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation." |
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