Birdseye noticed that when Inuit people went ice fishing in minus-40 degree windy conditions, their catch froze almost immediately.

Birdseye 他注意到当因纽特人在负四十度颳风的情况下去冰钓时，他们的渔获几乎是马上结冻。

At the time, a map like this one was the standard, a birdseye or hillside view.

当时，像这样的地图是标准的，鸟瞰或山景的视角。

Kurlansky wrote a book recently called Birdseye: The Adventures of a Curious Man.

库尔兰斯基最近写了一本书，书名是《鸟眼：一个好奇人的历险记》。

Birdseye realized that the Arctic frozen foods were tasty because they froze quickly and formed smaller ice crystals that didn't damage the cells.

Birdseye 发现北极冷冻食物很好吃，因为它们快速结冻并形成不会破坏细胞的较小冰晶。

I remember my mother buying food from the Birdseye Company when I was growing up.

我记得我小时候妈妈从 Birdseye 公司买食物。

Birdseye realized that he could take smaller pieces of food and freeze them immediately after they were caught.

Birdseye 意识到他可以在捕获小块食物后立即将其冷冻。

Combined with clever marketing, this allowed Birdseye to bring Arctic winter to the rest of the world and to almost single-handedly jump-start the modern market for frozen foods.

结合聪明的行销，这让 Birdseye 得以将北极的冬天带到世界其它地方，且几乎只手开启了现代冷冻食物市场。

In 1929, Birdseye sold the rights, the what we would call " patent" for this process, to a couple of other companies for 22 million dollars.

1929 年，Birdseye 以 2200 万美元的价格将权利（我们称之为该过程的“专利”）卖给了其他几家公司。

Now, what's interesting about Birdseye is that, as an inventor, he wasn't interested in the science of freezing food;he was interested in the commercial or business possibilities of this invention.

现在，Birdseye 的有趣之处在于， 作为一名发明家，他对冷冻食品的科学不感兴趣； 他对这项发明的商业或商业可能性感兴趣。

Birdseye worked for the U.S. Department of Agriculture, and in 1912, he was sent to an area which is now part of Canada called Newfoundland that was a very cold area.

Birdseye 在美国农业部工作， 1912 年，他被派往现在属于加拿大的纽芬兰地区， 那是一个非常寒冷的地区。

Birdseye continued to work for the company, and there is still a company called " Birdseye Frozen Foods" that you can go to an American store and buy food from this company.

Birdseye继续为公司工作，还有一家公司叫“Birdseye Frozen Foods” ，你可以去美国的商店买这家公司的食品。