WrestleMania, (also known informally as Mania and frequently abbreviated to WM) is a professional wrestling pay-per-view (PPV) event, produced annually between mid-March to early April by WWE, an American professional wrestling promotion based in Connecticut. WWE first produced the event in 1985 and has since produced 32 editions, with the thirty-third to be held in Orlando, Florida on April 2, 2017. WrestleMania, WWE's flagship event, is the most successful and longest-running professional wrestling event in history. It contributes to the worldwide commercial success of WWE through media, merchandise, and shows. WrestleMania was conceptualized by WWE owner Vince McMahon and long time WWE ring announcer and Hall of Famer Howard Finkel is credited with devising the name "WrestleMania" in 1984.