Web commerce

Web commerce is a form of electronic commerce that is conducted primarily through the World Wide Web, but may also use email and other aspects of the Internet.

Merchants set up a website to display their products or services for consumers to access by using a web browser. Websites present the consumer with various options for searching and selecting products and services, which offer speed and convenience of shopping from home or the office. Although the consumer lacks sensory perception of the actual product, he/she gains benefits of shopping 24 hours a day.